The Rosetta Stone ad that covers an entire page with information of why the software is ideal for everyone. The upper half of the ad has a black and white picture of a “hardworking farm boy” in a plain white shirt holding a colorful Rosetta Stone box that teaches Italian. The farm boy is gazing nervously at something not in the picture as he holds his hat with his left hand over his head and the box he holds with his right arm. The picture shows a cloudy horizon behind the young farmer who stands on some sort of grass field. To the right of the black and white image the page is entirely yellow with writing in black bold letters saying “He was a hardworking farm boy. She was an Italian supermodel. He knew he would have just one chance to impress her.”
Visual Rhetorical Analysis
The ad uses a very interesting contrast in its layout since the top of the page is split between a black and white image with a colorful Rosetta Stone box and the black writing over the yellow background. Because the entire page design involves bright colors except for the picture, the eyes are essentially forced to examine the picture first. The picture itself complements the simplistic black and white layout since the model has a simple farm look to his face and body. His facial expression hints that he is innocent and nervous at the same time, and more importantly, he has an average body. The ad purposefully made sure the farm boy look nothing like what someone would expect an Italian supermodel to date. Making him look plain attracts a larger audience to the ad than if they would have chosen a more attractive model. Any average male can look at this advertisement and place themselves right in the picture waiting for that very same Italian supermodel. The bold letters on top of the yellow background quickly explain what would otherwise be a random picture on the magazine page. The overall message idea that the ad gives the reader is that the Rosetta Stone will help any guy attain an attractive foreign girl by giving them a way to impress them.