That’s all folks. Windows 10 Mobile is no more.

It’s over for Microsoft. They tried hard but they just admit they failed to get into the business of the smartphone, still dominated by Apple and Android.  And if you do own, a Windows Phone or a Windows 10 Mobile, I advice you to keep it as a relic of the past. Microsoft will no longer put lot of efforts on upgrading their mobile platform.

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Bill Gates, the founder of Microsoft no longer use Windows Phone device, but instead, he switched to Android platform. Not providing the name of the device he owns, many readers speculate that Gates might use a Galaxy S8 Edge bundled with Microsoft apps, as the device is showcased in many Microsoft Stores.

Joe Belfiore, the strongman behind the platform admitted that Microsoft Windows Phone and Mobile are dead. They put the platform on “servicing mode”, providing only bug-fixes and security updates, and that’s all folks.

Satya Nadella, Microsoft CEO wants the company to focus on the future and what the technology of tomorrow has to offer, like Virtual Reality.

The Lumia sale was a complete disaster in you compare it to the dominate iPhone and Android devices.

 

However, for the Microsoft fans, don’t be disappointed it.  Rejoice. Many official Microsoft apps are now ported to iOS and Android, namely Cortana and Edge web-browser.

Sofiane MEROUANI

 

Windows Phone was a complete failure

It is almost a tragic story for  Microsoft. As Apple unveiled its latest iteration of iPhone and the brand-new 10th anniversary edition dubbed iPhone X, Microsoft did actually shot its foot despite its multi-year head start in mobile business.

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Traced back in 2000, Microsoft embarrassed the notion of mobility with the introduction of the Windows Mobile for PDA and smartphones. But no one saw Apple coming from the ashes and ate it its market share slowly but surely when it unveiled iPhone in 2007.

It was a real threat. And it was too late.

It was too late for Microsoft for a simple reason. When Windows Phone 7 was revealed in 2010, three years after iPhone, the mobile ecosystem was dominated by Apple and Google. Despite the steady improvements of Windows Phone and the doomed acquisition of Nokia, consumers yawed and were bored by the lack of a rigid ecosystem from Microsoft. Windows Phone Store was a complete disaster. Flagship apps from iOS and Android were not even available on the Windows Phone Store.

Despite Microsoft’s vast resources, they simply couldn’t compete in a mobile oriented market that had quickly pegged them as irrelevant. Indeed, even as Windows Phone launched, many were quick to proclaim that the initiative was doomed from the start.

Another reason is that Microsoft was focused on Windows and Office products, which are simply the company cash-cows. While Apple focused on hardware and Google on the search engines and mobile ecosystem.

The Longhorn project that Microsoft embarked back in early 2000s, was amid the reasons that Microsoft missed the boat to get into the mobile business. By the time Longhorn was completed and renamed as Vista, iPhone in its first iteration hit the shelves. Microsoft needed to refocus on how to correct the Vista mistake. By the time Windows 7 and 8 hit the computer landscape, Apple and Google enjoyed their two house race, as Microsoft was seen from their rear view mirror.

If Microsoft engineers and executives had experienced that same type of urgency, the smartphone market today might very well look a lot different than it does today.

Sofiane MEROUANI

 

Bill Gates jettisoned Windows Phone in favor of Android. He shows no interest in an iPhone

Everybody knows that Bill Gates is an ardent supporter of Windows Phone platform. He even worked on an note-taking apps to showcase the power of that platform. However, everybody knows that Windows Phone was one of the greatest debacle after Windows Vista.

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The platform, which was heavily criticized due to the lack of premium apps and solid ecosystem was left lagging behind iOS and Android.

And in a surprise move, Bill Gates, founder of Microsoft found it naturally to follow the trend, as he still keep his promise not to use the iPhone (not let his kids to use Apple products) but to jump into Android bandwagon.

As far as the device he uses, Gates likely owns a Samsung Galaxy S8 filled with ton of Microsoft apps like Office, Azure…etc, as the company decided to migrate most of its apps to iOS and Android stores.

Welcome to the club Bill!

Sofiane MEROUANI